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The Hug Line & #Momfidence

The Hug Line & #Momfidence

The Hug Line & #Momfidence

We partnered with Mighty Oak to create two animated social series for Huggies that use a mixed media approach combining text animation, textured illustrations, and collage to evoke a sense of tactility and comfort. Each spot features interviews with real moms and experts.

Client Huggies

The Hug Line & #Momfidence

We partnered with Mighty Oak to create two animated social series for Huggies that use a mixed media approach combining text animation, textured illustrations, and collage to evoke a sense of tactility and comfort.

Each spot features interviews with real moms and experts.

Client Huggies
Agency Meredith

Production company Mighty Oak
Writer & Editor Elyse Kelly
Producer Megan Barbour

Art director Sarah Orenstein
Designer Minkyung Chung
Lead animator Sabrina Chaney
Animators Carolyn Figel, Eric Larson, Carolina Lopez Corominas

Sound designer & Mixer Chris Mastellone