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Branded Content | Huggies

The Hug Line & #Momfidence

We partnered with Mighty Oak to create two animated social series for Huggies that use a mixed media approach combining text animation, textured illustrations, and collage to evoke a sense of tactility and comfort.

Each spot features interviews with real moms and experts.

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Development

Wipes. Lots of wipes.

Client
Huggies

Agency 
Meredith

Production company
Mighty Oak

Writer & Editor
Elyse Kelly

Producer
Megan Barbour

Art director
Sarah Orenstein

Lead animator
Sabrina Chaney

Designer
Minkyung Chung

Animators
Carolyn Figel
Eric Larson
Carolina Lopez Corominas

Sound designer & Mixer
Chris Mastellone