Branded Content | Huggies
The Hug Line & #Momfidence
We partnered with Mighty Oak to create two animated social series for Huggies that use a mixed media approach combining text animation, textured illustrations, and collage to evoke a sense of tactility and comfort.
Each spot features interviews with real moms and experts.

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Development
Wipes. Lots of wipes.
Client
Huggies
Agency
Meredith
Production company
Mighty Oak
Writer & Editor
Elyse Kelly
Producer
Megan Barbour
Art director
Sarah Orenstein
Lead animator
Sabrina Chaney
Designer
Minkyung Chung
Animators
Carolyn Figel
Eric Larson
Carolina Lopez Corominas
Sound designer & Mixer
Chris Mastellone