We partnered with Mighty Oak to create two animated social series for Huggies that use a mixed media approach combining text animation, textured illustrations, and collage to evoke a sense of tactility and comfort.
Each spot features interviews with real moms and experts, bringing our love of documetnary storytelling into the commercial world.
Agency Meredith
Production company Mighty Oak
Writer & Editor Elyse Kelly
Producer Megan Barbour
Art director Sarah Orenstein
Designer Minkyung Chung
Lead animator Sabrina Chaney
Animators Carolyn Figel, Eric Larson, Carolina Lopez Corominas
Sound designer & Mixer Chris Mastellone