This was our first feature documentary, and we couldn't have asked for a better creative leader than director Lana Wilson. The animated sequences in the film capture some of the darkest moments in Taylor Swift's life. When working with such sensitive content, we always prioritize Taylor's voice— let the way she tells her own story shape our creative approach. This ensures that our work authentically reflects her experience.

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It’s amazing to think that in 2024 alone, the film had 340.9 million minutes of watch time on Netflix—so many people watching our work!