On a rainy day in June of 2007, President Obama found himself speaking to a subdued crowd in the tiny town of Greenwood, SC. He was exhausted, soaking wet, and beginning to doubt the whole campaign when a voice called out from the back, “Fired up, ready to go!”. The chant, started by one unassuming woman in a church hat, transformed the audience and went on to become a rallying cry in every corner of America.
In November 2016, we were all feeling a bit lost. So, we decided to do what we do best: tell a story. Director Dan Fippen had just heard President Obama’s speech the night before the election and sensed there was something special there. He reached out to director Elyse Kelly with the bold idea to animate it.
With no budget and limited time, they decided to approach the film as an "exquisite corpse," changing the animation style every 10 to 20 seconds, led by a different sequence director. This method not only provided the flexibility needed to create the film under the circumstances, but also underscored its core message: one voice can have a ripple effect that changes the world. Dan was that first voice, bringing us all along for an incredible ride.
The film was released in partnership with The Atlantic on January 19, 2017. It went on to reach over 10 million views across all platofmrs, as well as screened internationally. In 2020, the film had a resurgence and was shared by celebrities including Viola Davis, Jennifer Anniston and Lupita Nyong'o.
While this film predates Neon Zoo, it truly marked the beginning of what ultimiatley turned into our studio.
Directors & Producers Dan Fipphen, Elyse Kelly
Sequence directors Emily Eckstein & Ege Alper, Alex Silver, Lynn Tomlinson, The Duke & the Duck, Amy Lee Ketchum, Juan Camilo Gonzalez, Musa Brooker, Miguel Jiron, Sara Spink, Lou Morton, Daniela Sherer
Music Brooke Blair & Will Blair
Audio post facility MeanGreen Media
Sound design & mix Chris Mastellone